DIANA BRYANT COACHING

Role Brand & Design

Collaboration Head of Copy

How do I capture Team GB triathlete Diana's spirit with an identity that says simple, sophisticated and timeless with a dash of fiery pink? Font Avenir in bold to reflect her strong personality. Italicised for her dynamic world of motion. Black and white photography to show her serious side. A triangular icon symbolising her tenacity and determination, at the same time evoking images of peak performance and running/swimming lanes.