Role Brand & Design

Collaboration Head of Copy

How do I capture Team GB triathlete Diana's spirit with an identity that says simple, sophisticated and timeless with a dash of fiery pink? Font Avenir in bold to reflect her strong personality. Italicised for her dynamic world of motion. Black and white photography to show her serious side. A triangular icon symbolising her tenacity and determination, at the same time evoking images of peak performance and running/swimming lanes.

For the full story contact@pearlsun.com​

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