• nokia-1

    Nokia owns a number of theatres in the US which are under used in terms of how the company push their product in the US market. How could we do more? (Client: Nokia, 1000heads)

  • nokia-3

    Starting the research process by mind mapping semiotics surrounding the product, and the areas surrounding the locations.

  • nokia-4

    Exploring city associations.

  • nokia-4

    Simply hearing what the people are saying about the brand and looking into why Nokia phones are not as popular in the US as in Europe.

  • nokia-5

    Concept development and enhancing the brand promise.

  • nokia-5

    Planning out the strategy and how the phases would roll out to unfold the story.

  • nokia-5

    Mapping out the Word of Mouth activity and how it would spread.

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